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Mark Yessin is a media and marketing strategy leader specializing in retail media, omni‑channel performance and commerce optimization. His work fuses data, brand storytelling and performance measurement to accelerate growth for consumer brands.
Three areas. As a strategist he builds data‑driven marketing strategies that tie brand storytelling to measurable performance. On omni‑channel he designs and scales initiatives that align brand, data, finance and agency partners. As a performance driver he leads teams and shapes media strategies that exceed growth benchmarks.
His career spans Fortune 500 environments and high‑growth marketing ecosystems, including retail media transformation at Gap and scalable commerce performance at Mars. He has led media planning transformation, built cross‑functional partnerships, and worked across programmatic, retail media and DTC commerce.
Four topics: building retail media success; omni‑channel strategy execution; leading high‑performance marketing teams; and AI‑enhanced media optimization, covering how machine learning can automate performance‑driven marketing decisions across channels.
Speaking enquiries go through the booking form on the Speaker page, which asks for the event date, size and budget. For anything else — advisory enquiries, partnerships, or press and media requests — use the form on the Contact page.